Mayasi Hot Senza is the latest product of PT. Manohara Asri. Hot Senza's target market are Junior and Senior High School Student, especially those in the upper-middle class. Hot Senza is the combination of Chili and Garlic flavor. For eye cather, a mascott called "HOTTIE" is made, which based on the Hot Senza tagline : "everytime... everywhere... for every u..." reflecting that Hot Senza is always become your friend whenever and whereever. The mascott is made with four different mood: angry, happy, in love, and sad; Symbolizing that Hot Senza is always be your friend no matter what your mood is.


The Grand Launching was held in Monkasel Surabaya on August 2007, and started with the mascott parade from Monkasel to the parking lot of SOGO, Plaza Tunjungan. The event is also enriched with various games and interesting programs, which guided by professional MC's.